AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street
COLOGNE — Don’t call it “Rise Of The Machines”, but AOL’s new ad chief reckons real-time ad bidding algorithms will soon do much of the grunt work currently done by Mad Men and women. In this video...
View ArticleXaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’
COLOGNE — “The future is already here – it’s just not evenly distributed,” wrote sci-fi novelist William Gibson. And that’s exactly the landscape for so-called programmatic and real-time automated ad...
View ArticleWPP’s Programmatic Unit Lauches ‘Xaxis TV’– Brian Gleason Explains
Xaxis, the fast-growing programmatic media buying unit of WPP’s GroupM media holding company, has launched Xaxis TV, a new product for TV planners that provides “broadcast like quality” to online...
View ArticleVideology Expands Programmatic Offering to Publishers with New Product
Videology, the video advertising technology platform, which has been developed and deployed primarily for advertisers and marketers who are on the “buy” side of the programmatic marketplace, is...
View ArticleMagna Global Links Client Data Segments with AOL’s Adap.tv Platform, Brunick
Magna Global, which recently announced an alliance with the AOL unit Adapt.tv, will be integrating into Adapt.tv, allowing the big media agency to buy media against their client data segments via the...
View ArticleOmnicom’s Trading Desk Chief Josh Jacobs on the Evolving Role of the Media...
While the introduction of enterprise software is changing the nature of the media buying landscape, the media agencies’ role is what it has always been, which has been “to bring price efficiency” into...
View ArticleTubeMogul’s Brett Wilson: Audience Guarantees for Programmatic Becoming...
NAPA, CA – One of the most significant developments in the move to programmatic video advertising buying is the rapid emergence of audience guarantees via Nielsen’s Online Campaign Ratings (OCR), says...
View ArticleMindshare’s Powell: Advertisers Need Price Stability
Mindshare wants to deal in real-time ads – but it hates the price spikes that can be associated with the mechanism. The group’s north America MD James Powell tells Beet.TV he needs “inflation-immune...
View ArticleLiveRail’s Mark Trefgarne on RTB vs. Programmatic Guarantees
SAN FRANCISCO – The delineation between private vs. open exchanges and real-time bidding (RTB) vs. programmatic guarantees is driven by the needs of the publisher says Mark Trefgarne, CEO of the...
View ArticleOpenX’s Real-Time Guarantees Offer Best Of Both Worlds
In the last couple of years, private ad trading marketplaces have given ad sellers the efficiencies offered by programmatic trading technology, but by ringfencing premium inventory off from open-market...
View ArticleVideology Reboots To Offer Combined Programmatic And Manual Video Ad Buying
The world of advertising buying is becoming a binary distinction between classical media buys and the booming world of programmatic, real-time bidding, which sees systems automatically buy and sell...
View ArticleProgrammatic Video Ad Buying Raising Tensions with Publishers and Advertisers...
CHICAGO – While the buying of selling of video advertising via automated exchanges is growing quickly, there are a number of conflicting agendas emerging between advertisers, who are seeking effective...
View ArticleVivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
CHICAGO — So-called “programmatic” online ad-buying technology may help advertisers eliminate waste by targeting specific users, but the best campaigns include a blend of programmatic and conventional,...
View ArticleAs Programmatic Buying Becomes Ubiquitous, Research Must Follow, Starcom’s Paull
CHICAGO — As programmatic buying becomes more widepread, agencies are spending less time convincing clients to try it and more time making the deals, says Tracey Paull, Senior VP and Digital Media...
View ArticleTubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers
CHICAGO — Online private ad marketplaces are a boon for ad-selling publishers, despite what some think, according to the CEO of video at tech firm TubeMogul. In this taped interview at Beet.TV’s...
View ArticleKellogg’s Boosts Digital ROI to 6X with Real-Time Targeting, comScore’s Fulgoni
CHICAGO – Brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScore’s Validated campaign Essentials Measurement...
View ArticleNumber Two to Google in Video Ads: Here’s How LiveRail Found its Groove
San Francisco-based LiveRail, a video advertising platform which helps publishers manage automated video sales, is now the second largest online video ad property behind Google (YouTube) with 2.3...
View ArticleTubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed
CHICAGO – Of the many pieces of data being brought to the video ad chain by software developers, amongst the most important should answer the question: “Is this video really being watched by a viewer?”...
View ArticleAOL CEO Tim Armstrong: “Nothing is More Important” than Programmatic Ad Buying
Programmatic buying and selling of advertising will be front and center during Advertising Week in New York when AOL presents an industry event called the “Programmatic Upfront” on September 23, AOL...
View ArticleRumors Of Cookies Death Are ‘Greatly Exaggerated’
CHICAGO — New European laws, consumer revolts and unsupportive devices… these are testing times for cookies, the client-side files that transport user data to advertising networks. But 2013 may not...
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