AOL’s ‘AdTech’ Unit Targeting Premium Publishers for RTB
COLOGNE — The emergence of real-time, programmatic online ad buying is usually seen as a race toward cheaper ad pricing and, therefore, appealing more to lower-tier publishers. But, speaking to Beet.TV...
View ArticleNielsen “Fueling” Real-Time Bidding for TV Planning
NEW YORK – Nielsen is pursuing the growth in real-time bidding with new tools that help link programmatic buying to TV data, says Randall Beard, Global Head of Advertiser Solutions, Nielsen during an...
View ArticleTV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
The key efficiency new-wave digital media sales holds over TV is clear – super-targeting through addressable, automated and programmatic buying models. But TV ads could soon be sold using the same...
View ArticleVivaKi’s Unkel: Patient Spenders Leading Programmatic Push
The advertisers who are pushing out ahead in the new world of programmatic and automated online ad buying are those who are prepared to accept that returns will be generated only after initial outlay....
View ArticlePublicis, Omnicom Merger: It’s about “Big Data” says Maurice Levy
In his comments about the merger of Publicis Groupe and Omnicom, Publicis CEO Maurice Levy explained advertising has reached a new era, where “Big Data” is driving how advertising is both created and...
View ArticleRumors Of Cookies Death Are ‘Greatly Exaggerated’
CHICAGO — New European laws, consumer revolts and unsupportive devices… these are testing times for cookies, the client-side files that transport user data to advertising networks. But 2013 may not...
View ArticleAOL CEO Tim Armstrong: “Nothing is More Important” than Programmatic Ad Buying
Programmatic buying and selling of advertising will be front and center during Advertising Week in New York when AOL presents an industry event called the “Programmatic Upfront” on September 23, AOL...
View ArticleTubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed
CHICAGO – Of the many pieces of data being brought to the video ad chain by software developers, amongst the most important should answer the question: “Is this video really being watched by a viewer?”...
View ArticleNumber Two to Google in Video Ads: Here’s How LiveRail Found its Groove
San Francisco-based LiveRail, a video advertising platform which helps publishers manage automated video sales, is now the second largest online video ad property behind Google (YouTube) with 2.3...
View ArticleKellogg’s Boosts Digital ROI to 6X with Real-Time Targeting, comScore’s Fulgoni
CHICAGO – Brand marketer Kellogg’s has seen its ROI for programmatic campaigns increase five to six times by optimizing them in real-time using comScore’s Validated campaign Essentials Measurement...
View ArticleTubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers
CHICAGO — Online private ad marketplaces are a boon for ad-selling publishers, despite what some think, according to the CEO of video at tech firm TubeMogul. In this taped interview at Beet.TV’s...
View ArticleAs Programmatic Buying Becomes Ubiquitous, Research Must Follow, Starcom’s Paull
CHICAGO — As programmatic buying becomes more widepread, agencies are spending less time convincing clients to try it and more time making the deals, says Tracey Paull, Senior VP and Digital Media...
View ArticleVivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
CHICAGO — So-called “programmatic” online ad-buying technology may help advertisers eliminate waste by targeting specific users, but the best campaigns include a blend of programmatic and conventional,...
View ArticleProgrammatic Video Ad Buying Raising Tensions with Publishers and Advertisers...
CHICAGO – While the buying of selling of video advertising via automated exchanges is growing quickly, there are a number of conflicting agendas emerging between advertisers, who are seeking effective...
View ArticleVideology Reboots To Offer Combined Programmatic And Manual Video Ad Buying
The world of advertising buying is becoming a binary distinction between classical media buys and the booming world of programmatic, real-time bidding, which sees systems automatically buy and sell...
View ArticleOpenX’s Real-Time Guarantees Offer Best Of Both Worlds
In the last couple of years, private ad trading marketplaces have given ad sellers the efficiencies offered by programmatic trading technology, but by ringfencing premium inventory off from open-market...
View ArticleLiveRail’s Mark Trefgarne on RTB vs. Programmatic Guarantees
SAN FRANCISCO – The delineation between private vs. open exchanges and real-time bidding (RTB) vs. programmatic guarantees is driven by the needs of the publisher says Mark Trefgarne, CEO of the...
View ArticleMindshare’s Powell: Advertisers Need Price Stability
Mindshare wants to deal in real-time ads – but it hates the price spikes that can be associated with the mechanism. The group’s north America MD James Powell tells Beet.TV he needs “inflation-immune...
View ArticleTubeMogul’s Brett Wilson: Audience Guarantees for Programmatic Becoming...
NAPA, CA – One of the most significant developments in the move to programmatic video advertising buying is the rapid emergence of audience guarantees via Nielsen’s Online Campaign Ratings (OCR), says...
View ArticleOmnicom’s Trading Desk Chief Josh Jacobs on the Evolving Role of the Media...
While the introduction of enterprise software is changing the nature of the media buying landscape, the media agencies’ role is what it has always been, which has been “to bring price efficiency” into...
View Article
![Various Artists – Old School / New School [iTunes Plus M4A]](http://i.imgur.com/GEFz815.jpeg)
![[Prime] Osprey Daylite Travel Pack 35 - Nightshift Blue $135 (RRP $199)...](http://files.ozbargain.com.au/n/87/976987l.jpg?h=1a642bba)
